From the press release of the Ministry of Foreign Affairs:
Estonia Opens Embassy in Virtual World Second Life
opened an embassy in the internet-based virtual world Second Life on
Tuesday, 4 December. Estonia is the third country to open an embassy in
According to Foreign Minister Urmas Paet, more and more of communication goes on internet, and Estonia must keep up with the trend. “Second Life’s popularity as an alternative environment for interaction has grown rapidly, which is why we decided to establish an embassy there,” Paet added.
exhibits, concerts, lectures and other events will be organised in the
embassy. The first lecture, entitled “Back to the future,” will be
given in January by Estonian Ambassador to Great Britain Margus Laidre.
According to Secretary General of the Foreign Ministry Matti Maasikas, several other countries are planning to open virtual embassies in Second Life, which means that the prominence of Second Life is growing in diplomatic circles. “We expect people interested in Estonia, as well as people interested in foreign relations and foreign policy, to participate in events at the embassy,” said Maasikas.
The virtual embassy has a conference room, exhibition room, reception hall and a technology room, where Estonia as an e-nation is introduced. Visitors to the Estonian embassy will hear current news read by an Estonian hound.
In honour of the 90th anniversary of the Republic of Estonia, the embassy will display the exhibit “Blue-black-white in Estonian painting”. There will also be other materials dedicated to the anniversary on display.
The virtual representation was born under the leadership of the Foreign Ministry. The State Chancellery and the Estonian Informatics Centre made significant contributions, and there were many volunteer helpers as well. The project is being implemented by consultation firm Hill & Knowlton.
The embassy can be reached at: