It all started with a phone call from the Ministry of Foreign Affairs of Estonia this Summer. "We think that time is ripe for opening our embassy in a virtual world, can you help us?" asked the vice chancellor of the ministry. Since then I have spent pretty incredible three months conceptualizing and coordinating the Virtual Embassy project in Second Life.
In the beginning of August we did some systematic scanning of Second Life's architectural landscape and this brought our attention to a talented virtual architect Scope Cleaver. By now, he has spent a lot of time, including sleepless nights, creating the virtual building on a remote digital island in Second Life.
The concept of the embassy has been developed in good cooperation of many people, including the architect Scope, Ministry of Foreign Affairs of Estonia, the Government and many of my colleagues at Hill & Knowlton Estonia. Some ideas come from Villu Arak at Skype and his colleagues.
Well of course, today it is not ready yet. As I am writing this, a lot of work has to be done before the embassy can be opened to the public on November 11, 2007. Until then, expect to get some updates and notes at this blog. You may also want to visit the blog of my Second Life avatar Distant Signals, if you are interested in some more thoughts on virtual worlds.